HAILEY HOLLAS

832.398.9966;  haileyhollas@gmail.com

https://www.linkedin.com/in/hailey-hollas-893036b4?trk=hp-identity-name

http://haileyhollas.wixsite.com/mysite

 

EDUCATION

The University of Texas at Dallas                                  

B.S., Marketing                               Summa Cum Laude                                         GPA 3.96

M.S Marketing Management       Distinguished Honors                                       GPA 3.8           

Student Athlete for UTD Women’s Golf

 

JOB EXPERIENCE

​

Merchandise Operations Assistant                                                            August 2021 - October 2021

The 2020 Ryder Cup - Sheboygan, WI                

• Managed shipments of products and inventory for operational, tournament and merchandising purposes

• Tracked and managed 250+ SKUs of all merchandise for the Official Ryder Cup Shop

• Customer Service Manager during the week of the event, assisting with sales, exchanges and promotional redemptions

• Staged, organized, and stocked floor pads for global brands including Ralph Lauren, Footjoy, Adidas, Nike, and Under Armour

• Assistant to the director of over 1200 volunteers, coordinating and distributing roles to streamline operations within the shop

• Acted as a liaison between vendors and PGA Staff members, providing support before, during and after hours of operation

• Assistant to Management in Point of Sale, Customer Service, and Register areas, including personalized training sessions of volunteers and employees

• Collaborated with visuals consultants and PGA Staff to create and apply visual content within the shop

• Assisted with Team USA Ryder Cup uniform preparations

​

Operations and Tournament Services Intern                                            March 2021 - June 2021

The AT&T Byron Nelson - McKinney, TX                                                     

• Facilitated a two way dialogue between Pro-Am Participants and Tournament Staff through email marketing initiatives

• Assisted in planning all corporate hospitality structures, including design of structures, placement, and interior layouts

• Main Point of Contact concerning Pro-Ams, orders, deliveries, COVID Testing, emergency communications, player shipping needs, player and caddie dry cleaning needs, and membership hotel reservations

• Managed inventory and orders of tournament equipment, including course signage, golf carts, and structural equipment,

• Assisted in managing Pro-Am Operations, including registrations, gifts, food & beverage with vendors, and all aspects of the event's Run of Show

• Organized and enforced COVID-19 Testing for all professional players, staff, and Pro-Am Participants

• Supported tournament staff, PGA TOUR staff, vendors, and volunteers with the preparation of the golf course, tournament site, and off-site areas

​

Assistant Golf Professional / Starter 

Royal Oaks Country Club - Houston, TX                                                     January 2021 - March 2021

• Responsible for opening and closing course operations

• Oversaw and managed course staff with course and range set up, break down, and tee time reservations

• Creation and distribution of promotional materials for Club Fittings, Club Championships, and Pro-Shop Sales, including managing and creating social media posts

•  Co-leader of the members' weekly women's golf outings

• Visible presence for interacting and appeasing the membership

• Astutely solved many operational obstacles through quick analysis, evaluation, communication and creative decision making

• Managed Pro-Shop inventory and transactions daily and during a semi-annual sale

• Assisted with customized merchandise orders for members, extensively using the JONAS system

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Marketing Communications Consultant                                                      July 2020 - February 2021

Remax Fine Properties - Houston, TX                                                             

• Creation of message positioning to differentiate value added within a competitive field

• Monitored consumer interactions through major Social Media Platforms including Facebook, Instagram, Twitter, and LinkedIn

• Development of visibility and optimized performance through digital and mail marketing initiatives

• Media consultant, filming and creating personalized informational videos to capture new segments

• Organization of contacts, leads, documents, and contracts through Microsoft Office, Outlook, Adobe Suites and other CRM Systems

• Qualitative and Quantitative Analyses of current and potential market segments

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Arcis Golf | Cinco Ranch Golf Club - Katy, TX                                                 October 2020 - January 2021

Sales and Service Attendant                                                                          

• Communicative Liaison between management, staff and the Club Membership-

• Team Member and Server during large scale events, including weddings, Political Luncheons, Club Tournaments and Corporate Scrambles

• Maintenance and procurement of fresh products

• Tracking and organization of inventory

•  Interpretation of financial reports with end of the day cash flow deliverables

• Ensuring guest satisfaction with food and services

• Personable interactions with guests and employees

 

University of Texas at Dallas- Richardson, TX                                             August 2018- May 2020

Golf Graduate Assistant

Full time Masters Student and Assistant Coach for the UT Dallas Golf Team. Duties include but are not limited to:

• Organization and facilitation of team practices and events

• Creation and Generation of Social Media Content for UTD Athletics

• Creation and Development of informational marketing materials for the Texas Cup Event hosted by UT Dallas

• Acceleration of recruiting efforts by communicating with potential student athletes

• Providing personalized tours of Campus and Country Club facilities

• Optimization of scheduling and budgeting throughout the season

• Delivery of players and equipment to and from tournaments

•  Leading and Assisting players in tactical and mental strategies during competition

 

 

Beltway Junior Golf Tour- Houston, TX                                                                 June 2018- August 2018

Operations Staff

• Organized Player Registrations

• Managed courses of junior players while also providing snacks and water to each group

• Encouraged pace of play by issuing proper rulings

• Acted as a personal rules official and scorer to specific groups at tournaments for children ages 10 and under

 

PGA Junior League- Houston, TX                                                                             June 2018- August 2018

Southwest Houston Home Match and Practice Staff

• Assisted in Practice Setup and Breakdown 

• Coached and advised the Junior Players during practices 

• Personal Scorer and Rules Official for Matches

 

 

Hurricane Junior Golf Tour- Jacksonville, Florida                                                  May 2017- August 2017

Operations and Marketing Intern

• Prepared and facilitated elite junior tournaments nationwide

• Generated pre and post tournament press releases

• Created weekly tournament highlight videos uploaded to YouTube

• Appointed to lead special marketing efforts promoting and securing registrations for the HJGT National Championship

 

Houston Golf Association- Houston, Texas                                                           June 2014- August 2016

Summer Junior Golf Tournament Support Staff

• Coordinated and collaborated with golf club directors to facilitate tournament operations

• Consulted with employees and officials to reach conclusive golf rulings

• Managed large groups of children and teens on the course

• Provided players with transportation, food, and water

 

 

HONORS

Summa Cum Laude Graduate Honors                                                                                            May 2018

American Southwest Conference All Academic Scholar Athlete of the Year                          April 2018

American Southwest Conference Sportsmanship of the Year Award                                       April 2018

UT Dallas Academic Dean’s List                                          Spring 2018, Fall 2017, Spring 2017, Fall 2016,        

                                                                                                                          Fall 2015, Spring 2015, Fall 2014

Women’s Golf Coaches Association All- American Scholar                       Spring 2018, 2017, 2016, 2015

PGA Tour Internship Program Finalist                                                                                         Spring 2017

UT Dallas Women’s Golf Spirit “Comet” Award                                                                Spring 2017, 2016

American Southwest Conference All-Academic Team                                                              Spring 2017

UT Dallas Women’s Golf Most Valuable Player                                                                               May 2015

American Southwest Conference Golfer of the Week                                                                   April 2015

UT Dallas Academic President’s List                                                                                                  Fall 2015

Houston Touchdown Club Scholarship Finalist- Women’s Golf                                                  May 2014

Tyler Miliken Foundation Scholarship Recipient                                                                           May 2014

Houston Golf Association Randy Arnaud Memorial Scholarship Recipient                            April 2014

UT Dallas Academic Excellence Scholarship Recipient                                                              April 2014

 

 

 

 

REFERENCES

 

Butch Edge- UT Dallas Golf Coach    

                                                                            butch.edge@utdallas.edu             909-327-5727                                                                                                                                                                                                

 

Bill Petitt- UT Dallas Athletic Director

                                                                                    bpetitt@utdallas.edu             817-842-7028

 

Jason Jezek – Beltway Junior Golf Tour Tournament Director

                                                                     Jason.Jezek@fortbendisd.com            281-380-5700

 

                                 

Blair Klumpyan- Former Program Manager for HGA Junior Golf                                                                                                                       

                                                                                      beklumpyan@uh.edu           832-842-3706

 

Dan Crowther- Director of Marketing for the HJGT​

                                                                                                   dan@hjgt.org            518-441-6162